Austria 2009: A Decanter Guide to the Wines and Regions to know

(AWMB/June 2009) - Austria’s diverse array of wines has made this country a genuine wine world treasure. The quality, the styles, the character and the expressions – they are truly individual. Of course, the wines also reflect the spirit of their winemakers, who carefully maintain respect for tradition, yet at the same time nurture vibrant innovation....>>

Wine Summit 2009: 150 top wine specialitsts from 38 countries

Austria's Wines Captivate the World

(AWMB/June 2009) - The Austrian wine sector stood for one thing during the second weekend in June: the Wine-Summit 2009. Every two years, more than 150 distinguished specialists in the international wine sector are invited to Austria by the Austrian Wine Marketing organisation in order to discover - through intensive guided tours - the latest developments in this country's red and white wine growing areas...>>

Banderole Replaces Wine Bottle as Symbol of Origin in Logo

New AWM Advertising Strategy and Corporate Design

(AWMB/June 2009) - After more than 20 years of successful advertising, the Austrian Wine Marketing (AWM) is implementing its most significant advertising and publicity changes since its founding. With the integration of the Austrian banderole into the Austrian Wine logo, quality origin is now strongly emphasized. The former message, “A Taste of Culture”, has been refined to the more dynamic "Taste Culture". And theme advertising is now focused on wine and food, while emphasizing the diversity of Austrian wine....>>