Archive 2005
Austrian Wine Marketing Board best Wine PR Agency in Russia
(AWMB, December 2005) - Wine journalists impressed with the AWMB’s PR strategy
Leading
Russian wine journalists of the Moscow Press Club unanimously voted the
Austrian Wine Marketing Board (AWMB) as the best PR Agency for wine in
Russia. “A well-planned and highly effective promotional program
of exemplary character,” stated the jury which also commented on
the efficient use of budgeted funds. The results of the jury were published
in the December issue of the Russian wine magazine “Magnum”.
Michael Thurner, Director of the AWMB is pleased over the successful
image, “Russia offers tremendous potential for wine export. A good
image is vital for the sales of high-quality wines. Our export efforts
are bearing their first fruit with over 30 Austrian wineries already
present on the Russian market!”
Translation of the Russian article:
PR Strategy – Promotion of Wines from Austrian on the
Russian Market
With only a small budget at their disposal, the Austrian Wine
Marketing Board successfully developed a well-planned and highly effective
promotional program of exemplary character. One can not yet speak of
high volumes of Austrian wine in the Russian Federation, but wine professionals
and journalists are aware not only that Austria produces wine, but wine
of exceptional quality!
Download:
>>> The original Russiantext of the Magnum magazine: pdf-file
(221 KB)
Press information / December 2005
AWMB / Michael Thurner
Tel. (0043-1) 503 92 67
E-Mail: info@winesfromaustria.com
