The Way Up

Austria's annual SALON unites a definitive selection of the country's 200 best wines. Getting a wine into the SALON is seen as an important career step for young producers as it offers publicity and recognition for outstanding wines, chosen by professionals during a series of blind tastings. Up-and-coming winemakers are given the opportunity to present themselves and their products, and winning the SALON is equivalent to being awarded a national prize. A wine being recognized by admission to the SALON has satisfied not only the criteria of the Federal quality controls, but has also come through tastings at a local, regional, and national level. At the same time as the chosen wines, eleven outstanding individuals from the wine world, sommeliers and journalists, are also honoured.

200 Wines on Tour

All 200 SALON wines will take part in the SALON tour around the country. For two weeks this enormous wine roadshow will be presented in different Austrian cities. Michael Thurner, the Director of the Austrian Wine Marketing Board, understands this as a service for consumers: "the enthusiasm of Austrian wine lovers was an enormous help for our wine producers and dealers. The SALON tour is an opportunity of saying thank you to the customers and of keeping them up to date with the newest developments. If you go to every SALON you really know what's going on!"

SALON-Wine-Presentation
Photo-Download (Higher resolution 300dpi/548kb)